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About Us

Rochester Shoe Tree Company, North America’s premium supplier of high-quality cedar shoe trees and accessories, is pleased to announce that Moneysworth & Best USA, a family owned company, acquired its business in November 2019.

Our mission is to be the leader in our industry by offering high quality cedar and shoe care products at competitive prices. Every product we make and every action we take will exceed the expectations of our customers.


Since 1922, Rochester Shoe Tree Company has been supplying high quality cedar shoe trees, accessories and shoe care products to retailers and distributors alike. We’ve spent decades cultivating successful programs with emphasis on customizing them to meet our client’s needs.

We are very excited about the future of our business as we feel the combined knowledge and strengths of our new bigger family of Rochester Shoe Tree Company, Moneysworth & Best Quality Shoe Care and Empack Spraytech Inc, both located in Brampton, Ontario, Canada, will undoubtedly result in a positive impact.

Working together will allow Rochester to enhance our ability to better service customers and allow us to maintain emphasis on quality, timely delivery, marketing, category specialization, private label capabilities and product innovation.



Founded by Edmund Baas in 1922 to make hardwood lasts for shoe making we have been in continuous business ever since. Initially a manufacturer of shoe lasts we expanded into the manufacture of shoe trees in 1933. In the early 1950’s we expanded into the manufacture of quality shoe cleaners, shoe polishes, leather protectors and other shoe care accessories. Experimenting with unfinished aromatic red cedar as a shoe tree material we invented the aromatic red cedar shoe tree and have continued to expand our aromatic red cedar offering with a wide range of unique cedar gifts for the home. Our shoe trees are made to precise specifications that are kept up-to-date as footwear styles change.

The company was originally located in Rochester, New York. It purchased OA Miller (a competitor) in 1962 in Plymouth, New Hampshire. In 1980 the business relocated to Ashland, NH and is comprised of 5 buildings resting alongside the Pemigewasset River.

Rochester Shoe Tree Company Today

Rochester Shoe Tree Company maintains the New England work ethic and tradition of fine craftsmanship. Today the Company is one of the largest providers of cedar shoe trees and other cedar products in the world. We rely on people, rather than machines alone, to produce a product that shows both care and pride. Our shoe trees are made from select aromatic red cedar, nature’s perfect wood for absorbing moisture and odors. Each shoe tree is painstakingly crafted to give you unrivaled fit and durability.

Today, Rochester’s expanding line of shoe care products includes premium quality cleaners, protectors, polishes, brushes, shoelaces, insoles and gifts and kits.


For further information, please contact us at 1-866-627-3800
or email at